TidBITS#417/16-Feb-98
=====================

  Creating graphics for the Web is often less fun than pulling teeth
  and twice as painful. In this issue, guest writer Cynthia Baron
  takes a detailed look at BoxTop Software's ImageVice and explores
  how to make images both look great and download quickly. Also this
  week, we report on rumors of the Newton's demise, Emailer 2.0v3,
  the final 56K modem standard, and reader responses to Apple's most
  recent upheavals.

Topics:
    MailBITS/16-Feb-98
    Emailer's Last Gasp Update?
    Apple Retreat or Focus (Followup)
    Putting the Squeeze on Color: ImageVice 1.1

<http://www.tidbits.com/tb-issues/TidBITS-417.html>
<ftp://ftp.tidbits.com/pub/tidbits/issues/1998/TidBITS#417_16-Feb-98.etx>

Copyright 1998 TidBITS Electronic Publishing. All rights reserved.
   Information: <info@tidbits.com> Comments: <editors@tidbits.com>
   ---------------------------------------------------------------

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MailBITS/16-Feb-98
------------------

**Newton Rumored Dead and Gone** -- Information from a reliable
  source indicates most of the engineers working on the Newton are
  gone, other than those fitting a PowerPC chip into the eMate shell
  in place of the existing StrongARM processor. With the addition of
  a color screen and a stripped-down version of Mac OS reportedly
  under development, you end up with an inexpensive Mac OS-based
  network computer (combined with Rhapsody servers for a complete
  solution) that can potentially work off the network with decent
  battery life. The practical upshot is that the MessagePad 2100
  will be the final Newton, and inventory is expected to run dry in
  the next few months. What makes this situation so confusing is
  that Apple only recently reabsorbed Newton, Inc. If all Apple
  wanted was the eMate plastics and some engineers, why not let the
  Newton group continue on its own or at least release the important
  Newton source code to the large and active Newton development
  community? [ACE]

<http://db.tidbits.com/getbits.acgi?tbart=04110>


**ITU Delivers 56K Modem Accord** -- After months of watching
  manufacturers fight for dominance in the 56K modem arena, the
  International Telecommunication Union (ITU) has established a
  standard for 56K modem technologies. (See "Speed Jockeys on the
  Internet: Flying at 56K" in NetBITS-008_ for a discussion of how
  56K modems work.) Designated V.90, the standard incorporates
  aspects of the two principal 56K technologies (K56Flex and X2),
  and will hopefully reduce confusion surrounding 56K technology.
  Most major modem manufacturers will offer V.90 upgrades for
  current 56K modems; check out the 56K.com Web site for specific
  information. [JLC]

<http://www.itu.ch/newsroom/press/releases/1998/98-04.html>
<http://db.netbits.net/getbits.acgi?nbart=04451>
<http://www.56k.com/>


**Microsoft Expresses Explorer 4.0a** -- Microsoft has quietly
  released Internet Explorer 4.0a, which will also be available on
  the Microsoft Office 98 CD-ROM (currently in manufacturing). If
  you already use Explorer 4.0 there's no need to rush off to
  download this release, because the only changes are for
  compatibility with Office 98 and new installers which include
  Outlook Express 4.0c. If you plan to use Office 98, you'll
  probably find it more efficient to install Explorer 4.0a from
  CD-ROM than to download anywhere from 4 MB (minimum 68K install)
  to 24 MB (full fat binary install) via the Internet. The 128-bit
  security patch for Internet Explorer 4.0 works with Explorer 4.0a.

<http://www.microsoft.com/ie/ie40/download/mac.htm>
<http://www.microsoft.com/ie/security/?/ie/security/mac128.htm>

  Conversely, Outlook Express 4.0c _is_ an important update
  correcting a serious problem whereby email addresses stored in the
  address book without an associated first or last name would be
  cc'd on any email message. If you use Outlook Express, it's
  probably faster to download version 4.0c (3.3 MB) separately,
  rather than as part of a larger package containing Explorer 4.0a.
  [GD]

<http://www.microsoft.com/msdownload/ieplatform/ie4mac/oe/oe.asp>


**Netscape Increments Browsers** -- Netscape Communications has
  released version 4.04.1 of both Netscape Communicator and the
  stand-alone version of Netscape Navigator, both of which are now
  available for free (see "Free Netscape" in TidBITS-414_). The
  release eliminates a possible crash when loading preferences, does
  a better job of retaining MIME handlers between sessions, fixes a
  problem with Communicator's spelling checker truncating messages,
  and includes other cosmetic improvements and bug fixes. Versions
  with strong (128-bit) encryption are available to users in the
  U.S. and Canada. [GD]

<http://db.tidbits.com/getbits.acgi?tbart=04664>
<http://home.netscape.com/download/client_download.html?communicator4.04.1>


Emailer's Last Gasp Update?
---------------------------
  by Jeff Carlson <jeffc@tidbits.com>

  Now that Apple has refocussed its Claris subsidiary on FileMaker
  and Home Page (see "Claris to Restructure as FileMaker, Inc." in
  TidBITS-415_), the fates of other Claris products are in Apple's
  unpredictable hands. Nonetheless, last week Apple released the
  Emailer 2.0v3 updater (a 3.6 MB download) which introduces new
  features and makes Emailer a more compelling email application.

<http://db.tidbits.com/getbits.acgi?tbart=04684>
<http://www.claris.com/products/claris/emailer/emailer.html>
<ftp://ftp.claris.com/pub/USA-Macintosh/Updaters/>

  Foremost among Emailer's new features is the ability to redirect
  messages (forwarding a message while keeping the original From
  address intact). When you redirect a message to someone, that
  person can reply to the original sender without having to copy and
  paste email addresses. Since the TidBITS staff receives quite a
  bit of email, redirecting messages is invaluable to me; as a
  longtime Emailer user, I had considered switching to Eudora just
  for this feature.

  Another welcome improvement is a rewrite of the Address Book,
  which now dynamically tracks addresses included in groups, and can
  hide entries from Emailer's auto-completion feature when typing
  recipient names. Emailer 2.0v3 also adds Contextual Menu support
  under Mac OS 8, and folders can now be reorganized by dragging
  (rather than copying a folder's files to a new folder, then
  deleting the original).

  Emailer 2.0 users should also update to 2.0v3 to take advantage of
  a few bug fixes (for instance, an account's password can no longer
  be accessed by dragging it to the desktop and opening the
  resultant text clipping). Emailer 2.0v3 doesn't support HTML-
  formatted email, which (though arguably a blessing) might be a
  shortcoming for people trying to use Emailer in an environment
  where HTML email is common.

  Emailer may face rough handling by Apple, who will be under
  pressure not to compete with third-party products - many of which
  are free. It would be a shame for Apple to view Emailer as "just
  another email program" since it is a mature product with unique
  capabilities (such as accessing AOL and CompuServe mailboxes and
  running scripts as automatic message actions) and strong features
  for managing multiple email accounts.


Apple Retreat or Focus (Followup)
---------------------------------
  by Geoff Duncan <geoff@tidbits.com>

  Many TidBITS readers responded to Adam's article "Apple in 1998:
  Retreat or Focus?" that appeared last week in TidBITS-416_ and
  covered some of Apple's recent business decisions and
  restructuring actions. Although comments varied, most letters
  focussed on three things: Apple's presence in retail stores, the
  price of a Macintosh, and Apple's latest television ad campaign.

<http://db.tidbits.com/getbits.acgi?tbart=04711>


**Scott Coats** <scott@insolution.com> offers some background on
  how Apple hired people to maintain Macs in at least some major
  retail stores:

  Apple for years subcontracted responsibility for maintaining the
  Performa line (Sears, CompUSA, etc.) to AAPRs (Apple Authorized
  Product Reps) who were hired and trained by ADIA, a temp agency.
  Hiring was done over the phone by asking such minimal questions as
  "How do you check to see how much RAM a Mac has?" The training
  consisted of a three-ring binder of outdated sales materials and a
  subscription to the Apple MailBox program. With absolutely no
  incentive to keep up to date, there was little reason to believe
  the field reps were doing so. As a participant in the program, I
  can assure you the training received and level of supervision were
  dismal at best. AAPRs were paid a flat $15 per stop, regardless of
  the time spent at the store. For Apple to farm out the
  representation of their product was negligent and no doubt
  contributed to the hard feelings between retailers and Apple.


**Price, Price, Price** -- Though Apple has been taking steps to
  reduce the cost of Macintosh models (I recently helped an
  acquaintence on a tight budget get a respectable PowerPC-based
  system with a monitor and color printer for about $1,200), the
  price of a new Mac still makes Apple uncompetitive in the eyes of
  some TidBITS readers. Mark Kessler <mickeykes@aol.com> writes:

  Go to your local dealer or the online Apple Store and see what
  $1,800 will buy. Look at power, storage capacity, monitor size,
  software bundle, modem, warranty, printer, and anything else they
  offer. Then go to your local Best Buy and see what $1,800 will
  buy. Compare point by point.

<http://www.store.apple.com/>

  Now pretend you're not a computer professional: you just want a
  machine that does your word processing and spreadsheets, plays
  games, and surfs the Internet. Best Buy offers dozens of PCs at
  all price points with all sorts of configurations, plus there are
  four or five aisles of accessories and another six or eight aisles
  of software. Say an earnest young salesperson steers you toward a
  Macintosh (this is hypothetical, so bear with me): you're
  intrigued until you see the price, and that's only for the CPU!
  When you add an Apple monitor and an Apple printer, a new
  Macintosh is a price gouge. With the PC you can select from a
  variety of products from a variety of vendors. With a Macintosh,
  you essentially get Apple or you get nothing. If you're willing to
  pay for all that, good luck to you. I will never spend another
  penny on Apple merchandise. It's literally not worth it.


  Similarly, David Howe <prime-time@orac.net.au> notes price is also
  a consideration for Mac users internationally:

  In my part of the world, owning a Mac is considered quaint.
  Canberra is Australia's capital and houses the head office for
  every government department. Without exception all of these
  departments (some of whom spend a lot of money on information
  technology) are PC-based. The daily reality here is that the
  cheapest Intel-based machine costs about half as much as the
  cheapest new Mac, and though the Intel boxes are clunky, ugly
  machines, they can be made to work.

  Although I still see Macs predominate in the print and advertising
  worlds, Windows NT is making its mark there too. My own profession
  - TV production - could have been an Apple domain, but pricing is
  a factor and the variety of non-Mac systems available is
  undermining Apple's advantages. Frankly, I believe Apple is guilty
  of being too greedy.


**Snail Mail** -- Apple's advertisements comparing Pentium II
  systems to Power Mac G3s continue to produce positive responses,
  with some readers even indicating the ads are generating interest
  from Windows users. Rick Holzgrafe <rick@kagi.com> wrote about
  possible tactics behind Apple's new ad campaign:

  In discussing Apple's new "snail" ad, Adam wondered whether speed
  is what the average consumer really wants. It probably isn't, but
  that's not the point. John Sculley (remember him?) raised Pepsi
  from obscurity to equal standing with Coca-Cola by means of "taste
  test" ads. The real purpose of those ads was not to convince
  America that Pepsi was better than Coke; it was to establish Pepsi
  and Coke as peers - and it worked. The "snail" ad probably has the
  same hidden agenda. The main purpose is to get people to think of
  both Intel-based machines _and_ Macs when they think "PC," and
  break the stranglehold on mindshare the Windows world currently
  enjoys. The message "Macs are better" is secondary; the message
  "Macs are okay" is primary. I expect more ads along these lines,
  each pointing out one simple, clear reason why Macs are better but
  mainly driving home the point that you don't have to buy a Windows
  machine; there's a choice.


Putting the Squeeze on Color: ImageVice 1.1
-------------------------------------------
  by Cynthia Baron <cyndi@www.webcreature.com>

  I'm a compression junkie. Late at night, when all good graphics
  geeks are fast asleep, I'm still looking to score one last kilo.
  Kilobyte that is, so my animation will download two seconds
  faster. While I'm flirting with full disclosure, I also admit
  addiction to Equilibrium's DeBabelizer, the ultimate image
  manipulator's toolbox. Alas, no software package is perfect.
  DeBabelizer requires the user to think long and hard - something
  that is progressively more difficult to do when you're under a
  deadline and half asleep. Like normal people, I long for a program
  that will make intelligent choices for me.

<http://www.equilibrium.com/>

  BoxTop Software first came to my attention when I was working on
  the book Web Animation for Dummies. They're developing a portfolio
  of utilities that would make Cecil B. DeMille cast them as David
  to Equilibrium's Goliath. Instead of trying to take DeBabelizer
  head-on, they search for chinks in the armor, deconstructing the
  many individual things DeBabelizer does and transforming each into
  an inexpensive stand-alone utility. These tools aren't just
  DeBabelizer knock-offs: each one approaches its task in a new and
  distinctly different way.

<http://www.boxtopsoft.com/>

  ImageVice isn't an application - it's a filter plug-in for
  applications supporting the Photoshop 3.0 filter plug-in API. It
  continues BoxTop's tradition by charting a new way to minimize an
  image's color palette. Contrary to what the name implies, however,
  ImageVice doesn't compress images. It optimizes the images so they
  compress better when saved as GIF, PICT, BMP, or PNG formats via
  your image editing program.

<http://www.boxtopsoft.com/ImageVice.html>


**Image Compression Compressed** -- To understand how this magic
  takes place, you have to tolerate a little background on image
  compression. If it's done well, image compression is like
  substituting milk for heavy cream in a recipe. Most people will
  never notice the difference, and the picture will painlessly lose
  unwanted fat. [For a more detailed explanation of graphic file
  formats on the Web, see "A Closer View of Web Graphics" in
  NetBITS-007_. -Jeff]

<http://db.netbits.net/getbits.acgi?nbart=04458>

  The two most prevalent image compression formats for Web and
  multimedia use are JPEG (created by photographers - the Joint
  Photographic Experts Group - for continuous tone images) and GIF
  (Graphic Interchange Format, created by CompuServe and most
  effective for flat color art).

  JPEG is "lossy," which means it reads and then permanently forgets
  some image information it determines we mortal viewers will never
  miss. Less information means smaller files but lower quality. JPEG
  shrinks photos so effectively that, even at its lowest quality
  settings, the result is usually acceptable. So why not compress
  all our photos this way? Because JPEG has two important drawbacks.

  First, there is no way to assign transparency to a JPEG image. So
  forget about irregular shapes, cool buttons, and most animations.
  Second, because JPEG was developed for continuous tone images,
  it's optimized for 24-bit color. You can't override JPEG's
  decisions about what visual information is important (well, you
  can, but only through sneaky and devious ways beyond the limits of
  this article!). Trying to influence the compression algorithm by
  lowering the number of colors in your image won't work, because
  the JPEG algorithm will stubbornly put them back, and not even in
  the right RGB combination or in the right places. That's why flat
  color images look terrible as JPEGs: the algorithm adds noise into
  flat areas and fuzzes crisp edges.

  This brings us to GIFs, which depend on LZW (Lempel-Ziv Welch)
  compression. If compression schemes were professions, LZW would be
  a demographer, surveying an image in horizontal bands looking for
  information to put into neat digital boxes. If it finds a band of
  solid color or a pattern, it labels it and re-uses the label to
  describe identical colors and patterns elsewhere. GIF images each
  contain a custom palette; the fewer the colors in this palette,
  the smaller the image files end up, causing them to load quicker.

  Like JPEG, GIF has its dark side. Its image palette can store only
  256 colors. The more times a color appears, the more likely it
  will find a place in the palette. If the image is primarily made
  up of large areas of solid colors with clear definitions, this
  process will create remarkably small images that are often
  indistinguishable from their originals.

  Unfortunately, GIF color polling bites on continuous tone images
  with no patterns and thousands of colors that are almost, but not
  quite, the same. Programs that create GIF files will try to mask
  this by dithering, a technique that attempts to fool the viewer
  into seeing a color that doesn't exist by creating a tiny pixel
  pattern of two or more palette colors. Photographs converted to
  GIF format look textured and grainy at best, noisy and splotchy at
  worst.

  Obviously, it's in your own best interest to save photos as JPEG,
  not GIF, but we do not live in a perfect world. Users who rely on
  older Web browsers [We know several. -Jeff] can't even display
  JPEG files, no matter what the quality. If you must save a photo
  as a GIF image, how can you keep it from looking like something
  you wouldn't want to step in?


**Enter ImageVice** -- Dithering can be a quick fix for mismatched
  color palettes, but overall the results aren't stellar - and some
  people (and clients) demand stellar work. ImageVice helps produce
  compressed images without dithering them. Dithering can be
  unattractive and a real file fattener. ImageVice analyzes changes
  in color and value, replacing separate pixels with horizontal
  bands of color and tone. This allows files to reach new benchmarks
  of shrinkage - up to 70 percent smaller in some cases.

  Sounds great, but I was born suspicious. Benchmarks can be
  deceiving, and don't add up to much if the image quality suffers
  for the sake of compression.

  Working from this assumption, I concentrated on what I think
  really matters: the relationship between small and good. Because
  taste is an individual thing, when I tested ImageVice I created a
  series of images (see the URL below), which are numerically keyed
  in brackets in this review. To enhance your reading pleasure, open
  a browser window and follow along with the visuals.

<http://www.webcreature.com/>


**Putting the Squeeze on Images** -- I began by scanning a photo
  with a background of rock formations and a brightly painted metal
  sculpture containing a linear color blend in the foreground. This
  is a nasty combination, and I admit to pangs of guilt when I chose
  it. I set myself the goal of bringing it down to a maximum of 32
  colors (5-bit color), while retaining acceptable image quality.
  Most importantly, the file, which measured 300 by 215 pixels and
  took up 189K, had to end up smaller than 30K for Web site use.

  I saved a high-quality JPEG of the image [1] to use as a visual
  reality check. Then I created a baseline image [2] with
  Photoshop's own tools to make a dithered 5-bit GIF, using an
  adaptive palette (a palette whose colors are chosen from those
  available in the image). The file was a chunky 51K, and ugly
  as sin.

  With my worst case version in hand, it was time to apply
  ImageVice. Using this plug-in at its default settings is a
  complete no-brainer. You set your target number of colors and
  click OK. Good thing, because tweaking before you've tried a first
  pass is not really possible. The preview is so small that it's one
  step above pointless; adding zoom settings to the preview image in
  next version of ImageVice would be a great improvement.

  I ran the default settings at three color levels: 128, 64, and 32
  colors. I then made the files into GIFs with BoxTop's PhotoGIF
  Filter in Photoshop. It includes the invaluable feature of
  displaying the data fork size (the portion of the file that
  contains the image, not the resource file information used by the
  Mac), then saving the file without this additional fat.

<http://www.boxtopsoft.com/photofilter.html>

  The 128-color version looked almost as good as the original. The
  64-color version was only slightly larger than the Photoshop
  32-color one, and of course looked much better. Only at the 32-
  color level, when the file had shrunk to only 29.3K [3], did I
  decide I should begin tweaking ImageVice's default settings.

  I headed first for ImageVice's Convergence sliders, which control
  how much averaging takes place from pixel to pixel. Using the
  lowest Convergence settings and saved with PhotoGIF, the file was
  32K and is much better looking than the Photoshop default GIF. At
  the highest Convergence settings, the test image develops
  horizontal racing stripes. These are barely noticeable in areas
  where the image is textured and irregular, but they're distracting
  in the foreground with the color blend. On the other hand, the
  result is a mere 28K in size. Images with multi-colored or rough-
  textured subject matter can tolerate high Convergence settings,
  but I decided that the default settings worked best in this
  case. [4]

  ImageVice has several options besides Convergence. Smoothing works
  with Convergence to determine how similar adjacent colors are
  merged. A high Smoothing setting makes for tiny files, since it's
  essentially posterizing the image (merging similar colors and
  reducing the color palette) in horizontal scan lines. Although
  this worked nicely for the background, it caused the colors in the
  shiny metal sculpture to band (develop hard-edged color breaks).
  By slightly decreasing the default Smoothing settings, I was able
  to reduce the color break-up.

  It's hard to preserve detail equally throughout. Unless your image
  is very dark or light, or contains a critical object at one of
  those two ends, it's better to preserve color details in the
  midtones. ImageVice's default settings are set with this in mind.
  However, the two Clipping sliders give you some control over where
  color variation is lost or conserved. One Clipping slider controls
  the threshhold for omitting darker colors (leaving more palette
  space for mid-range values); the other slider does the same thing
  by reducing the number of lighter colors.

  In my image, I needed much more variation in the light colors than
  the default settings provided, so I moved the Clipping slider
  controlling light values down to 8 from the default 15. I also
  edged the dark value Clipping slider down to 7 from 16, because I
  discovered the default settings merged a critical foreground
  detail - the metal sculpture's "hair" - into one black glob. I was
  able to add back in some of the light aqua shades that had
  disappeared. Unfortunately, nothing I tried returned detail to the
  dark areas, because hair hangs vertically, not horizontally. All
  the subtle variation that tells you that strands of hair are not
  one solid object are edited out by the horizontal smoothing
  process. [5] I found this to be one of the few drawbacks in
  BoxTop's strategy, and the only place in which I missed dithering.

  There are often major economies of scale in reducing an image's
  colors by one or two, even if you can't decrease the image's bit
  depth. ImageVice enables you to set exactly how many colors your
  palette will hold; however, it decides which colors to delete for
  you. This is not necessarily good. By the time you get down to 32
  colors, every additional color deleted needs to be chosen
  carefully, according to the unique needs of the image. If you
  decide to try shaving a few colors off, at least do the deletion
  in a utility like PhotoGIF, where you can see the results as you
  work and can include dithering as part of your solution.

  BoxTop Software is up-front about ImageVice's incompatibility with
  fixed palettes. ImageVice is geared to create adaptive palettes,
  which are optimized to the individual image. However, the 216-
  color Web palette is fixed, so I had to know what the files would
  look like to the average color-deprived Windows user. [The 216-
  color Web palette contains colors reasonably guaranteed not to be
  substituted or dithered when viewed via Web browsers on various
  operating systems. The NetBITS article noted earlier has more
  information. -Geoff] I took three adaptive color versions - the
  Photoshop GIF, the optimized ImageVice file, and an optimized
  DeBabelizer version - and applied the Web-safe palette to them.
  The word uglification applies here. In all cases, colors shifted
  to accommodate the highly saturated Web palette. The dark areas in
  the ImageVice version, already a problem, posterized as black
  horizontal lines. This is worse than the standard maiming dithered
  images receive. [6]

  Fortunately, several programs enable you to create "optical"
  colors (essentially boutique dithering) to visually match non-Web-
  safe colors from an original image. ImageVice images lend
  themselves to this strategy better than most adaptive images,
  because ImageVice creates large areas of color which are easy to
  replace with a dithered pattern.


**Color Obsession** -- For any place you can use adaptive palette
  images, ImageVice is now the way to go. It offers the average user
  the first predictable, inexpensive, and simple way to balance
  image quality with image compression. But be cautious. If you get
  into image compression and palette reduction only because you need
  to create images for a Web site, there's still no magic bullet.
  Either develop your images with the Web-safe palette in mind (and
  _then_ use ImageVice, because it will give you the best results in
  practically no time), warn your audience to come appropriately
  prepared, or accept those late nights spent obsessing over every
  colored pixel.

  ImageVice is $49.95 and available at BoxTop Software's Web site,
  along with a 275K fat binary demo version.

  [Cynthia Baron is the author of Creating a Digital Portfolio, and
  co-author of Web Animation for Dummies. She has contributed to a
  wide range of publications, from Computer Graphics World to
  Critique Magazine. She teaches design courses and is Technical
  Director for the Graphic Design program at Northeastern University
  in Boston, Massachusetts.]

<http://www.amazon.com/exec/obidos/ISBN=1568303262/tidbitselectro00A/>
<http://www.amazon.com/exec/obidos/ISBN=076450195X/tidbitselectro00A/>



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