TidBITS#589/23-Jul-01
=====================

  For the millions of Mac users who missed Macworld Expo in New York
  City last week, read on for a look at the new iMacs and Power Mac
  G4s that Apple introduced at the show, along with details on Steve
  Jobs's keynote and the overall tenor of this surprisingly positive
  show. In the news, we cover Apple's $61 million Q3 profit and put
  out the call for new Japanese translators for TidBITS. Finally, we
  welcome our newest sponsor, easyDNS!

Topics:
    MailBITS/23-Jul-01
    Apple Speeds Up iMacs and Power Mac G4s
    Macworld Expo 2001: A Tale of Two Expos

<http://www.tidbits.com/tb-issues/TidBITS-589.html>
<ftp://ftp.tidbits.com/issues/2001/TidBITS#589_23-Jul-01.etx>

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MailBITS/23-Jul-01
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**easyDNS Sponsoring TidBITS** -- We're pleased to welcome our
  latest sponsor, the Canadian company easyDNS. The founders
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**Apple Posts $61 Million Q3 Profit** -- Apple posted a $61
  million profit during its third fiscal quarter of 2001, meeting
  analysts' expectations, although the company warned that the
  current economic slowdown could cause future revenue to fall short
  of forecasts. Apple's sales for the quarter were $1.475 billion,
  down over 29 percent from the same quarter a year ago, but up from
  the previous quarter's $1.43 billion. Apple says it shipped
  827,000 Macs at a profit margin of 29.4 percent, with
  international sales accounting for 44 percent of the total. The
  company maintains more than $4.2 billion in cash, and Apple offset
  a one-time $7 million charge for its acquisition of PowerSchool,
  Inc., a Web-based student information system, with $7 million in
  investment income. Compared to other computer makers, Apple stock
  has been faring well recently, buoyed in part by the high-profile
  opening of retail stores, the record-setting debut of the new
  iBook, and strong sales in education. [GD]

<http://www.apple.com/pr/library/2001/jul/17results.html>
<http://db.tidbits.com/getbits.acgi?tbart=06436>
<http://db.tidbits.com/getbits.acgi?tbart=06422>


**Japanese TidBITS on Hiatus; Seeking New Translators** -- It's
  with deep regret that I pass on the news that the Japanese
  translation of TidBITS is going on hiatus until a new team of
  translators can be found. There's no question that translating
  TidBITS takes some effort, and as the team shrank in size, the
  amount of work per person increased. That simply became too much
  for the current volunteers, and I'd like to thank Shuichi Odaka,
  Hisashi Nishimura, and the rest of the Japanese translation team
  for all their work over the past six years - their efforts have
  been appreciated by many thousands of people. It's time now to see
  if any other Japanese-speaking Macintosh users would like to pick
  up the translation where it left off. If so, contact me at
  <ace@tidbits.com> so we can work out a transition plan that will
  include taking over the mailing list and Web site (both of which
  we can host). Let's work together to keep TidBITS available to the
  many people who prefer to read their Macintosh and Internet news
  in Japanese. [ACE]

<http://www.tidbits.com/tb-issues/lang/jp/>


Apple Speeds Up iMacs and Power Mac G4s
---------------------------------------
  by Geoff Duncan <geoff@tidbits.com>

  During his keynote address at last week's Macworld Expo in New
  York, Apple CEO Steve Jobs took the wraps off a refresh of Apple's
  iMac and Power Mac G4 computers. The new systems primarily offer
  faster performance and further migrate CD- and DVD-authoring
  capabilities throughout the desktop lines, but make these
  enhancements with only slight alterations to Apple's price ranges.
  iMacs start at $1,000 (which is $200 more than the entry-level
  model at last year's Expo in New York) and high-end G4s still
  command a minimum of $3,500 - but now buyers get much more bang
  for their buck.

<http://db.tidbits.com/getbits.acgi?tbart=06049>


**iMacs** -- Pre-Expo rumors suggested that Apple would debut a
  substantial iMac revision, ditching the bulky CRT display in favor
  of a sleek flat-panel LCD screen. Such a move would be logical
  since Apple proudly converted its entire line of external displays
  to flat panels last May, a move trumpeted by a Macworld Expo
  banner saying "Hasta la vista, CRT." However, the only external
  design change Apple made to its iMacs this summer was to eliminate
  the somewhat off-putting Flower Power and Blue Dalmatian patterned
  cases in favor of the more-staid Indigo, Snow, and Graphite.
  Nearly all color has been bleached out of Apple's once candy-
  colored iMacs.

<http://www.apple.com/imac/>
<http://www.apple.com/displays/>
<http://db.tidbits.com/getbits.acgi?tbart=06437>

  Under the hood, Apple pumped up processor speeds 100 MHz across
  the line, so the three iMac configurations now sport 500, 600,
  and 700 MHz PowerPC G3 processors. The systems also feature 20,
  40, or 60 GB internal hard drives (up from 10, 20, and 40 GB
  respectively), an ATI Rage 128 Ultra graphics processor with 16 MB
  of VRAM with its own 66 MHz bus (previously only on the most
  expensive iMacs), and every iMac now sports a slot-loading CD-RW
  drive which can read and write both data and audio CDs. However,
  as with Apple's most-recent iMac offerings, no DVD options are
  available. The $1,000 iMac ships with 128 MB of RAM, while the
  $1,300 and $1,500 models start at 256 MB of RAM; all have both Mac
  OS 9 and Mac OS X pre-installed. The new iMacs have only 256K of
  backside Level 2 cache, but that cache runs at the same speed as
  the main processor - 500, 600, or 700 MHz - making it pretty
  effective. The bottom two models are available immediately -
  the 700 MHz iMac will be available in August.

<http://db.tidbits.com/getbits.acgi?tbart=06318>

  Otherwise, the iMacs primary features remain largely unchanged: a
  100 MHz system bus, a 56 Kbps modem, 10/100Base-T Ethernet, two
  USB ports, two FireWire ports, two memory expansion slots,
  optional AirPort wireless networking, and a 15-inch screen with a
  maximum resolution of 1,024 by 768 pixels. A VGA video output is
  available, but as before it only mirrors the built-in display
  rather than expanding the available desktop to an additional
  monitor.

  The new systems are a conservative revision to the iMac line,
  improving the value-to-dollar ratio and preventing the line from
  looking underpowered or static in this time of flagging computer
  sales. Since an LCD-equipped iMac would increase manufacturing
  costs on a system which already provides a comparatively low
  profit margin, perhaps it's better for now to stick with a proven
  design than to replace it with something untried and more
  expensive. That said, it seems only a matter of time before an LCD
  screen debuts in the iMac line, especially given Apple's ability
  to price the new iBooks so aggressively.


**Power Mac G4s** -- Like the latest iMacs, Apple's changes to the
  minitower Power Mac G4s are evolutionary rather than revolutionary
  and don't alter the system's basic price points. The systems sport
  a new mostly silver case, but otherwise the changes are internal.
  Processor speeds begin at 733 MHz in the $1,700 model and peak at
  867 MHz, with a $3,500 dual-processor 800 MHz system (available in
  August; the other two are available now) occupying the top pricing
  spot. The system bus runs at 133 MHz, and the machines have a
  default 256 MB of RAM (expandable to 1.5 GB). Apple bumped up hard
  disk sizes (40, 60, and 80 MB drives are now standard) and also
  made the SuperDrive (which can read and write both CDs and DVDs)
  available in the mid-range model instead of only in top-of-the-
  line systems; otherwise, the machines are available with either a
  CD-RW or a combined CD-RW/DVD-ROM drive. Like their predecessors,
  the systems support both standard VGA displays and Apple's flat-
  panel displays (via the proprietary ADC connector, which was
  analyzed at length in TidBITS Talk). There are three different
  video systems for the Power Mac G4's 4x AGP slot: a 32 MB GeForce2
  MX, the high-end 64 MB GeForce3, or (most interestingly) a 64 MB
  GeForce2 MX with TwinView, a feature which enables the card to
  support two monitors with a single combined desktop, so long as
  one of the monitors is VGA and the other uses Apple's ADC
  connector. (You can also apparently order standard ATI Radeon
  cards from Apple, which can be installed in any of the four PCI
  slots.)

<http://www.apple.com/powermac/>
<http://db.tidbits.com/getbits.acgi?tbart=06278>
<http://db.tidbits.com/getbits.acgi?tlkthrd=1407>

  All the Power Mac G4s have 256K of Level 2 cache running at the
  same speed as the main processor(s), but the two higher-powered
  systems also feature 2 MB of Level 3 cache per processor running
  at one-fourth the speed of the main processor. These caches enable
  the CPU to stash frequently used data and instructions for re-use
  without having to fetch them repeatedly across the main bus (which
  runs at a mere 133 MHz). The effectiveness of cache varies widely
  with the nature of the code being executed at a low level and how
  well the processor can predict what it's supposed to do next, but
  tasks like encoding and data transformation procedures - capturing
  audio or video, compressing a movie, rendering an image, applying
  a Photoshop filter, etc. - tend to benefit from large, fast
  caches.

  Otherwise, the Power Mac G4s offer now-standard features: four PCI
  expansion slots, Gigabit Ethernet, two 400 Mbps FireWire ports,
  two USB ports, optional AirPort wireless networking, three 3.5-
  inch internal drive expansion bays, and an optional 56 Kbps
  internal modem, and they ship with both Mac OS 9 and Mac OS X
  pre-installed.

  I'm pleased to see Apple continue shipping multiprocessor systems,
  particularly at processor speeds which keep up with the rest of
  the Power Mac line. Although multiprocessor support for Macs is
  still in its infancy, a handful of Mac OS 9 applications support
  multiprocessing now, including Adobe Premiere and Photoshop, and
  the just-shipped Digital Performer 3.0. Mac OS X offers
  multiprocessing capabilities to Mac OS X-native applications, and
  as more mainstream programs appear for Mac OS X, I'm hoping the
  potential power of multiprocessor systems will be realized after
  years of struggle and fleeting support. (Apple's first
  multiprocessor system was the 9500/180MP in mid-1996, although
  former clone-maker DayStar had multiprocessor systems on the
  market earlier).

<http://www.motu.com/>


**Same Price, Only Faster** -- Most of Apple's hardware innovation
  this year has come in the portable space, with the stunning
  PowerBook G4 Titanium and iBook (Dual USB). So although Apple's
  latest desktop offerings don't surprise the eye or satisfy rumor-
  mongers, they ought to be pleasing on the pocketbook: Apple has
  packed significantly better performance into the same price ranges
  the company has been charging for new computers so far in 2001.
  That's fine for now, but the company has made its recent fortunes
  on design innovation, and the iMac is seeming a little long in the
  tooth, especially for a machine that redefined the industry when
  it appeared in 1998. Apple's challenge is to figure out how to
  redesign the iMac with features such as an LCD screen without
  losing the tremendous recognition enjoyed by the bulbous iMacs.


Macworld Expo 2001: A Tale of Two Expos
---------------------------------------
  by Adam C. Engst <ace@tidbits.com>

  It was the best of expos, it was the worst of expos.

  With apologies to Charles Dickens, this year's Macworld Expo in
  New York City was a truly odd show. Expectations of new Macs ran
  high based both on rumors and on analysis of Apple's current
  products and release cycles. Equally anticipated was a significant
  feature update to Mac OS X. But the much-awaited Steve Jobs
  keynote on the first morning felt cobbled together at the last
  moment and showed more forward momentum than shipping products.
  Moving from the keynote to the show floor quickly revealed to me
  that the show floor was smaller than last year. Put these two
  facts together and you have what would seem to be the start of a
  dismal Macworld Expo.

  As with all journalists, I was already writing bits of this
  article in my head, tying a mediocre show to the industry
  downturn, to Apple's inability to ship Mac OS X 10.1, to the
  error-marred keynote. Then I noticed that walking through the
  aisles was proving difficult due to the throngs of Mac users. And
  then, as with the Scrooge-like Grinch who hears the singing of all
  the Whos down in Whoville even after he's stolen all their
  Christmas fixings, I gradually realized that this crowd was not
  only large, it was happy. Clearly it was too early to call the
  show, so I put my musings aside and wandered the floor.

  By the end of the second morning, I'd determined that not only
  were there fewer square feet of exhibitors, there weren't any
  breakthrough products for the mainstream Macintosh audience.
  Grinch-like phrasings started to rattle around in my head again,
  but then I started to ask all the exhibitors I knew how the show
  was going. It's a standard question that I ask of everyone I meet
  after the first day, but I was utterly astonished to hear the
  enthusiastic responses. The exhibitors with whom I spoke were,
  without exception, happy, and some of them were wildly happy.
  Those selling products said sales were good or even great, and
  Neil Ticktin of DevDepot said they sold a t-shirt every 22 seconds
  during the first day. Attendance dropped off the second and third
  days (due in part to the drab keynote, which would otherwise have
  drawn in more New Yorkers), but in the end, it seems that slightly
  more people came to this Macworld Expo than last year's show.

<http://www.devdepot.com/>

  So, despite the disappointing keynote, paucity of exhibitors, and
  lack of any must-have products, people attended in droves, and the
  exhibitors were pleased with the results. Weird, truly weird.
  Let's look at each of these in more depth.


**A Keynote to Forget** -- Macworld keynote addresses since Steve
  Jobs returned to Apple have been extravaganzas. We've seen Phil
  Schiller jump from a 30-foot platform to demonstrate AirPort
  networking on the just-introduced iBook, and we've seen Apple Pro
  mice stuck to the bottom of all the chairs in the main hall of the
  keynote. We've seen products like the Power Mac G4 Cube and the
  PowerBook G4 Titanium released to huge fanfare. Jobs has become
  famous for his "And one more thing..." phrase that introduces the
  surprise product for the keynote. Compared to that stellar past,
  this keynote was lame, though still far better than the average
  trade show keynote.

<http://db.tidbits.com/getbits.acgi?tbart=05488>
<http://db.tidbits.com/getbits.acgi?tbart=06064>

  Jobs led off with video footage from the opening of the Apple
  stores in McLean, Virginia and Los Angeles, California and then
  said Apple plans to open 4 more stores in August (in Dallas,
  Minneapolis, Chicago, and Boston), and follow that with more
  openings to bring the total to 25 by year-end. Although Apple
  believes the stores will break even by the end of this year, the
  president of a retail consulting firm was quoted in the New York
  Times as saying that Apple's approach was completely flawed and
  that the stores would shut down after two years of huge losses.
  Although initial traffic at the Apple stores was incredibly high,
  Jobs didn't provide any sales numbers for the stores in their
  first eight weeks.

<http://www.nytimes.com/2001/07/12/technology/circuits/12APPL.html>

  Next up was Apple's industry dog-and-pony show "10 on X" that
  Apple hoped would make clear the level to which Macintosh
  developers are creating Mac OS X-based software. It was an
  important show of support, featuring Microsoft (Office and
  Internet Explorer), Adobe (Illustrator, GoLive, and InDesign),
  Quark, FileMaker, Connectix (Virtual PC), IBM (ViaVoice), World
  Book (2002 World Book Encyclopedia), Blizzard Entertainment
  (WarCraft III), Aspyr (Tony Hawk's Pro Skater 2), and
  Alias|Wavefront (Maya) showcasing their products. There's no
  arguing with Apple's choices of who to show, since these ten
  companies covered much of the overall Macintosh market. But only
  two of the products shown were actually shipping: the 2002 World
  Book Encyclopedia and Aspyr's Tony Hawk's Pro Skater 2, neither of
  which seem to use Mac OS X in an interesting fashion. All the
  others are slated for later this year.

<http://www.worldbook.com/>
<http://www.aspyr.com/mini-sites/th2/>

  Although it too isn't scheduled to ship for a few more months, the
  first program shown, Microsoft Office 10, will be the key to Mac
  OS X's success. Without the popular suite of Word, Excel,
  PowerPoint, and Entourage running native on Mac OS X, most
  business users would face a significant barrier to adoption.
  Microsoft is even giving Apple a boost by putting Office 2001 into
  maintenance mode and concentrating all future development on the
  Mac OS X-only Office 10. I'll look at the changes in Office 10
  more closely in a future issue.

  After the demonstrations, Jobs enthusiastically launched into
  showing the new features in Mac OS X 10.1, and from first glance,
  it appears that it addresses many of the glaring holes and
  problems in the current version of Mac OS X. We'll write more
  about Mac OS X 10.1 in next week's issue, but suffice to say, the
  changes, if not the September ship date, were well received.

  The new hardware announcements that followed the Mac OS X 10.1
  demo didn't rate the same enthusiasm (although the announcement
  that the new iBook (Dual USB) had sold a record 182,000 units in
  only two months garnered huge applause). The speed-bumped iMacs
  rated just a few minutes from Jobs, and they deserved no more.
  More solid were the new Power Mac G4s, which offered a minor front
  panel redesign and significantly improved performance at the same
  price points. Although these upgrades aren't inherently
  interesting, they offer a fabulous price for performance ratio.

<http://www.apple.com/imac/>
<http://www.apple.com/powermac/>

  What would an announcement of fast Macs be without a comparison
  with the top-of-the-line Pentium-based computer running Windows?
  Refreshing, since the canned comparisons are dull and wasted time
  in an already long keynote. People don't buy the Mac based on
  performance, and although it's fine to show that the fastest
  PowerPC chips are no slouches, it's time to let these comparisons
  die. If the comparisons were predictable (Jobs trots out Phil
  Schiller, they banter about how they had trouble even buying the
  Pentium, they run the Photoshop filters, the Mac finishes first),
  this year's lesson in chip architecture from Apple hardware chief
  Jon Rubinstein was inexplicable. In an attempt to show that clock
  speed isn't the only thing that makes a processor fast, he talked
  the audience through an animation of how more pipeline stages (the
  PowerPC G4 has 7, the Pentium 4 has 20) can significantly reduce
  performance. He's right of course, and his demonstration was well
  done, short of the fact that the longer pipeline representing the
  Pentium 4 wasn't running twice as fast to show the faster clock
  speed. But who cares? Chip performance is a highly complex issue,
  and no one who believes that clock speed is all that matters will
  be convinced otherwise by such a demonstration from Apple.

  Last, but not least, was a preview of iDVD 2, which adds motion
  menus, new themes (some of which featured background animations),
  a soundtrack option for still image slideshows, background
  encoding, support for 90 minute DVDs (up from 60 minutes
  currently), and support for Mac OS X. Like so much else, it's due
  in September, and will be a free upgrade.

  At the very end, there was even tacit admission of Apple's desire
  to have more to present. To show that Apple hasn't exactly been
  goofing off, Jobs flipped through slides of all the software and
  hardware releases Apple has had this year. He then asked the
  audience to give a round of applause for the hard-working Apple
  employees, and then another for the families of those employees.
  Though it's unlikely that many family members were watching the
  keynote to appreciate the gesture, it was still welcome
  recognition for the effect 80-hour work weeks have on families.

<http://www.apple.com/hotnews/articles/2001/07/macworld/>


**Missing Exhibitors** -- There was no question that the show
  floor sported less booth space than in past years. A number of
  mainstays of the Macintosh industry weren't in attendance at all,
  most notably Adobe and Casady & Greene, and others had smaller
  booths than in previous years. Then there was Smith Micro, the
  makers of FAXstf. They had a fair amount of space, but it was
  occupied only by a banner hanging from the cavernous Javits
  ceiling, a wire snaking down from the rafters, and a couple of
  plain tables. The whole thing just screamed "cost-cutting!"

<http://www.adobe.com/>
<http://www.casadyg.com/>
<http://www.smithmicro.com/Mac_index.tpl>

  Companies chose to stay away for two basic reasons. The most
  important is the industry downturn. New York is expensive and my
  guess is that for a company like Adobe, the cost of a large space;
  the booth and related equipment; and the airfare, hotel, food, and
  salaries for the necessary staff could easily run into the
  hundreds of thousands of dollars. Most companies are tightening
  the purse strings these days and even though Adobe in particular
  has fared relatively well, that kind of money might be better
  spent elsewhere, such as on traditional advertising that's both
  cheaper and more effective with the loss of many Internet
  advertisers.

  The second reason - the transition to Mac OS X - is related to the
  first. It's one thing to spend marketing money on a trade show in
  hard economic times, but it's another to spend that money when you
  don't have much Mac OS X-specific software to demo. Other than a
  few games, Casady & Greene doesn't have any Mac OS X software, and
  given the expectation that this would be the big Mac OS X show,
  it's easy to understand their decision to stay home. By that
  reasoning, Macworld Expo in San Francisco this coming January
  should be huge, since Mac OS X 10.1 will be out and many more
  companies will have their Mac OS X versions done.


**No Killer Products** -- I was depressed to go the entire show
  without seeing anything that I found truly impressive. There were
  a few welcome Mac OS X versions, such as QuicKeys for Mac OS X
  from CE Software and Virtual PC for Mac OS X from Connectix. But
  as useful and necessary as those programs are, they don't
  introduce particularly new functionality to the Mac world. On the
  hardware side, the usual crop of high-quality printers and cameras
  and camcorders may not have been surprising, but they at least
  made for good browsing. I remain particularly impressed with
  Canon's PowerShot S110 and S300 Digital Elph cameras for snapshots
  (the S300 has a 3x optical zoom and a larger body). The most
  interesting devices were Griffin Technology's sleek PowerMate USB
  volume controller and PowerWave USB audio adapter, which provides
  high-quality audio recording and playback through a built-in
  amplifier so you can connect normal stereo speakers to your Mac.
  They weren't shipping at the show, but almost everyone with whom I
  talked mentioned them, along with the P5 glove controller from
  Essential Reality.

<http://www.cesoft.com/products/qkx.html>
<http://preview.connectix.com/testdrive/>
<http://www.powershot.com/powershot2/s110/>
<http://www.powershot.com/powershot2/s300/>
<http://www.griffintechnology.com/audio/pwrmate.html>
<http://www.griffintechnology.com/audio/pwrwave.html>
<http://www.essentialreality.com/>

  There were a few companies with products that were present only
  because Mac OS X provides a Unix core on top of which they can
  run, such as Memora for the Mac, a home server for email, digital
  photos, and music that runs on top of Mac OS X. But on the whole,
  Mac OS X has caused a pause in the level of innovation on the Mac.
  To be fair, innovation has fallen off a good bit over the past few
  years anyway, so my hope is that after programmers come up to
  speed on what Mac OS X makes possible and move their existing
  software over, we'll see functionality from our Macs that wasn't
  possible before Mac OS X.

<http://www.memora.com/product/mac_index.htm>


**Droves of Attendees** -- Attendance at Macworld Expo was at the
  same levels or above those of last year, when Apple and the entire
  Macintosh industry was still doing extremely well. That's
  surprising enough in its own right, but a number of exhibitors
  commented that last month's PC Expo (also at the Javits Convention
  Center) was nowhere nearly as heavily attended. So not only did
  people come to Macworld, they did so in the face of industry
  conditions that caused a similar trade show in the same location
  to suffer significant attendance loss.

  As I've noted before, Apple's fortunes aren't completely related
  to the rest of the computer industry because Macintosh purchases
  are more individual than corporate decisions. My current theory is
  that attendance at Macworld Expo is a roughly similar decision,
  and lots of people were curious to see Mac OS X and software that
  would run on it. Although Mac OS X 10.1 didn't make it out for
  Macworld Expo, almost none of the attendees with whom I spoke were
  running Mac OS X as their primary operating system, and as such
  they didn't seem concerned about the additional wait.

<http://db.tidbits.com/getbits.acgi?tbart=06404>

  Even more important was that everyone seemed upbeat, and even when
  they'd seen the keynote, they didn't seem perturbed by the
  unspectacular present or unknown future. Perhaps it's just that
  Macworld Expo is the semi-annual gathering of what is essentially
  the Macintosh fan club, and the clear forward momentum on Apple's
  part made up for the lack of major announcements.


**Happy Exhibitors** -- The fact that all of the exhibitors I
  spoke with ranged from happy to ecstatic about the response from
  attendees was what surprised me the most. It costs a lot to
  exhibit in New York, and exhibitors are sensitive to the value of
  presence versus the hard costs of showing up.

  The sheer number of attendees helped a great deal, since there's
  nothing like a crowd of people taking promotional materials to
  make an exhibitor smile. The folks at CE Software said they ran
  out of CDs on the first morning and had to rush another batch in
  for the next day. But these weren't just any attendees, these were
  the Macintosh faithful. Rich Brown of Dartware (the company spun
  out of Dartmouth to develop the network utilities InterMapper,
  MacPing, and SNMP Watcher) said he'd been mobbed by InterMapper
  fans on the first day, not necessarily a common experience for
  someone making fairly technical networking utilities.

<http://db.tidbits.com/getbits.acgi?tbart=05920>
<http://www.dartware.com/>

  But what really warms an exhibitor's heart is sales, and from what
  I can tell, sales went extremely well. Peachpit was selling lots
  of books despite a slowdown in overall book sales, and the
  cashiers at DevDepot were mobbed whenever I walked by. There's
  undoubtedly an aspect of being able to see and touch Macintosh
  products in person, something that's relatively difficult in most
  places (hence Apple's rationale behind the new Apple stores). But
  that's been true for years, and I simply don't know why people
  were more willing to spend money this year than in previous years.
  Perhaps it was the pricing: I know I was sorely tempted by a 100
  GB FireWire hard disk and a 256 MB Compact Flash card, neither of
  which I really need, but both of which seemed cheap. RAM in
  particular was amazingly inexpensive, with one company advertising
  a 512 MB DIMM for $140, which I thought was low until I checked a
  couple of Internet price comparison sites such as the new and
  well-designed dealram. (I'm hearing that RAM is at a low right now
  due to a glut on the market, but because some production lines
  have been shut down to reduce supply and because the release of
  Windows XP in a few months will likely increase demand, prices
  will likely go up again soon.)

<http://www.peachpit.com/>
<http://www.dealram.com/>

  In the end, even if I don't really know why this particular
  Macworld Expo was so upbeat, I'm not going to complain about it.
  Perception is powerful, as we've seen so many times with human
  interfaces, and if the perception of the state of the Macintosh is
  positive, that goes a long way toward creating a self-fulfilling
  prophecy that serves us all well.



$$

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