TidBITS#462/11-Jan-99
=====================

  What's your favorite flavor? At last week's Macworld Expo in San
  Francisco, Apple surprised us with a handful of iCandy, speed-
  bumped iMacs in five fruity colors. However, the excitement didn't
  end there as Apple introduced a significantly changed Power
  Macintosh G3 and new displays. In this issue, we have the hard
  numbers behind the new Macs, plus impressions and observations
  from one of the more successful Macworld Expos in recent history.

Topics:
    MailBITS/11-Jan-99
    New iMacs, New G3s, and Mac OS X Server
    Macworld Expo SF '99 Keynote Notes
    Macworld Expo SF '99 and the Macintosh Ecosystem

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MailBITS/11-Jan-99
------------------

**Farallon Sponsoring TidBITS** -- We're pleased to welcome our
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**Adobe Acquires GoLive** -- Adobe Systems, Inc. announced it has
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  application PageMill are unclear, although PageMill is a less
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<http://db.tidbits.com/getbits.acgi?tbart=01313>


New iMacs, New G3s, and Mac OS X Server
---------------------------------------
  by Geoff Duncan <geoff@tidbits.com>

  In his keynote at Macworld Expo in San Francisco, Apple Interim
  CEO Steve Jobs introduced new Power Macintosh G3 computers aimed
  at business and high-end users, plus revved-up versions of the
  iMac in five new colors, all available immediately.


**Tutti Frutti** -- Now that the iMac is the best selling computer
  in Apple's history, Apple has introduced a slightly enhanced iMac,
  available in five new colors - grape, strawberry, lime, blueberry,
  and tangerine - with matching USB mice and keyboards. The new
  iMacs retail for $1,200 and feature 266 MHz PowerPC G3 processors
  and 6 GB internal hard drives, but are otherwise almost
  functionally identical to the initial iMacs, sporting 32 MB of
  RAM, two USB ports, 10/100Base-T Ethernet, an internal 56 Kbps
  modem, and built-in monitors that support 24-bit color at
  resolutions out to 1024 by 768 pixels. Missing in the new
  configuration, however, are the predecessor's built-in infrared
  port and the undocumented expansion slot. The original Bondi blue
  iMacs with 233 MHz processors and 4 GB drives are still available
  for $1,049, which puts Apple closer to the sub-$1,000 computer
  market.

<http://www.apple.com/imac/>

  Reaction from Macworld attendees had little to do with new
  specifications and everything to do with new colors. Random
  opinion seemed to indicate grape is the most popular, although all
  the new hues certainly had adherents. I'm disappointed there's no
  bright yellow "banana" flavor (recalling a banana-branded computer
  in a once-popular comic strip) but there's little doubt Apple
  eschewed yellow to avoid having the word "lemon" associated with
  the iMac. However, since many iMac peripherals are blue and white,
  no doubt users will soon be criticized by fashion mavens: "I can't
  believe you're using _that_ scanner and _that_ trackball with a
  _tangerine_ computer! Tsk!"


**Yosemite** -- The iMac wasn't the only item to become more
  colorful at Macworld Expo: Apple also introduced new minitower
  Power Macintosh G3 systems dressed up in iMac-like blue and white
  cases with four built-in (and fully functional) handles.
  Informally known by the codename Yosemite, these new Power Mac G3
  systems feature PowerPC G3 processors running at speeds up to 400
  MHz with 1 MB of backside cache, connected to the rest of the
  computer via a 100 MHz system bus. The Yosemite systems offer five
  bays for internal storage devices, two of which can be used for
  removable-media devices like CD-ROM and Zip drives. Getting inside
  is elegantly simple: just lift a lever and most of the computer
  swings down, allowing generous access to RAM, expansion slots, and
  drive bays. (The Yosemite cases can also be locked, for folks
  concerned that access is _too_ easy.) Unlike previous Apple
  systems, the Yosemite machines will run with their cases fully
  open, although doing so isn't recommended because it interferes
  with the air flow cooling the G3 processor.

<http://www.apple.com/powermac/>

  Yosemite systems bear other similarities to the iMac. They use
  iMac-style PC100 SDRAM DIMMS, although they offer four sockets
  that can accommodate as much as 1 GB of RAM. They lack floppy
  drives, serial ports, and SCSI, instead offering two USB ports and
  two new high-speed FireWire ports. USB first appeared on the iMac,
  so it's new to high-end Macintosh systems. However, Yosemite
  systems are the first Macs to feature FireWire. Originally
  developed by Apple years ago as an inexpensive, easy-to-use high
  speed serial bus for computers and digital consumer devices,
  FireWire supports transfer speeds of up to 400 megabits per
  second, making it suited to high bandwidth data like audio and
  video. By way of comparison, FireWire offers up to ten times the
  bandwidth of external SCSI buses on earlier Power Mac G3 systems,
  although it doesn't match high-end SCSI systems.

  Like USB, FireWire devices can be hot-swapped, so you don't have
  to shut down the computer to connect or disconnect FireWire
  devices - and you can even connect a FireWire device to more than
  one computer at a time. Further, a single FireWire chain can
  handle up to 63 devices, and devices can draw power off the
  FireWire chain, so some FireWire peripherals won't need a separate
  power supply. Although FireWire technology has been around for a
  while, the main items with FireWire ports at the moment are
  camcorders. According to Apple, other products like hard drives,
  scanners, and audio mixers are in the works and should available
  by March or April, although some vendors indicated June or July
  might be more realistic. Apple has Web pages highlighting selected
  USB and FireWire products; expect the FireWire section to grow in
  coming months.

<http://www.apple.com/usb/>
<http://www.apple.com/firewire/>

  Yosemite systems also feature built-in 10/100Base-T Ethernet, an
  optional internal 56 Kbps modem, and three standard PCI slots.
  Yosemite systems also have a fourth, proprietary double-speed PCI
  slot pre-equipped with a high-performance ATI RAGE 128 video card.
  Apple also offers several build-to-order options, including
  inexpensive SCSI PCI cards, gigabit Ethernet, and DVD-ROM and Zip
  drives. Yosemite systems ship with the same USB space-saving
  keyboard and round mouse that debuted with the iMac. If you don't
  like the new mouse and keyboard, the Yosemite systems still sport
  a single ADB port for old-style input devices and compatibility
  with Apple displays - only the 21-inch Apple Studio Display has
  been updated to support USB. Power Macintosh G3 systems range from
  $1,600 to $3,500 without displays.

<http://www.apple.com/store/>

  Apple's new Power Mac G3 systems are intriguing, but audio and
  video production people are chagrined Apple isn't offering a model
  with more PCI slots. Even though Apple is saying SCSI and serial
  are things of the past, many people still need these devices to
  get their work done. Installing a SCSI card and a USB-to-serial
  converter can leave only one expansion slot available; add a
  second monitor and you've hit Yosemite's expansion limits.
  Something to think about.


**What's in a Name?** One troubling aspect to Apple's new systems
  is that they don't have unique names. No one wants Apple to return
  to the days of randomly numbered Performas, but I'm concerned that
  Apple semi-officially refers to the new G3 minitowers as "blue and
  white" (or just "blue") Power Macintosh G3s. What happens if Apple
  introduces new colors, or a different machine in the same case?
  Similarly, Apple is correct to position the iMac as a singular,
  easily recognized entity, but we now have three iMacs - revision
  A, then revision B, and now a rainbow of new machines - which
  might lead to confusion among iMac customers and long-time
  Macintosh users.


**Mac OS X Server** -- Apple also announced that Mac OS X Server
  will be available in the U.S. beginning in February for $1,000.
  Billed as Apple's first modern server operating system, Mac OS X
  Server was until recently known as Rhapsody, and is built on the
  Mach microkernel, BSD Unix 4.4, the Yellow Box application layer
  derived from NeXTStep, plus the Blue Box, a separate application
  layer that can run existing Mac OS software. (See "Mac OS X:
  Rhapsody a Mac Developer Could Love" in TidBITS-430_ for more
  information on Mac OS X.) Mac OS X Server will also ship with
  WebObjects 4, Apple's Web and e-commerce development environment
  also acquired from NeXT, and the well-regarded Apache Web server.

<http://www.apple.com/macosx/>
<http://www.apple.com/webobjects/>
<http://db.tidbits.com/getbits.acgi?tbart=04899>

  For server administrators, Mac OS X Server's most compelling
  capability might be NetBoot, which enables Mac OS client systems
  to start up over the network. NetBoot could eliminate hundreds of
  headaches configuring individual systems, restricting access, and
  defining user privileges; users can also access personal
  applications, documents, and desktop environments from any Mac on
  the network. Unfortunately, NetBoot won't start up just any Mac:
  only machines utilizing the so-called "New World" ROM-in-RAM
  design can be booted this way, and right now only the iMac and
  Apple's new blue and white Power Mac G3 systems qualify.

  Mac OS X Server also offers extensive file and media serving
  capabilities using AppleTalk or TCP/IP, along with remote
  administration features. However, Apple's been careful to mention
  that even though Mac OS X Server will be able to run current Mac
  OS applications using the Blue Box, Mac OS X Server isn't
  recommended for use as a workstation - that will have to wait for
  Mac OS X itself, still slated for release in 1999.


Macworld Expo SF '99 Keynote Notes
----------------------------------
  by Matt Neuburg <matt@tidbits.com>

  One of my main reasons for attending Macworld Expo each year is to
  gain some sense for the state of health of the Macintosh by
  feeling out the crowds and the exhibitors. If I had to describe
  this year's Expo in just two words, they would be "crowded" and
  "upbeat." The two go together, of course. I recall last year's
  keynote speech, at a gloomy, uncertain time for Apple, as being
  remarkably (almost frighteningly) well-provided with empty seats.
  This year's keynote was full, and as for the show floor, you
  couldn't move without jostling or being jostled. The excitement
  was electric.

  Of course, it's difficult to measure the show's size in terms of
  human density, since the show floor is of indeterminate acreage;
  the Moscone Center simply curtains off unused portions. Thus,
  one's sense of the crowd's size is actually due to a ratio between
  the number of people present and how much room they've been given
  to move in. That, in turn, depends partly upon the number of
  exhibitors: a show with fewer exhibitors and more attendees will
  feel more crowded, but for reasons that should elicit pessimism.

  This year's show didn't make me feel pessimistic. Far from it. For
  one thing, the crowds seemed dense even outside the exhibition
  areas, suggesting that raw numbers were genuinely good. For
  another, exhibitors were not, as last year, confined mostly to
  well-known heavy hitters. I saw many small booths occupied by
  companies I'd never heard of. To me, that suggests a Macintosh on
  the mend.

  Steve Jobs' keynote address was as notable for what it didn't say
  as for what it did. There was, for instance, no mention of
  HyperCard, QuickTime 4, consumer-level PowerBooks, Carbon, Mac OS
  8.6, or breaking the $1,000 barrier. In general, speculation on
  future directions and future technology, long the bane of Apple's
  existence, was stoutly discouraged in favor of a summary of where
  Apple has been lately, and announcement of products shipping now
  or in the very near future.

  The speech went on too long, in part because it was constantly
  prey to interruptions by tinseltown production numbers which I
  found repulsive. For instance, we were shown several
  advertisements, and Jobs chatted irrelevantly on several occasions
  with a HAL 9000 look-alike. Also, the keynote was prolonged
  unnecessarily by a visit from Microsoft demonstrating Internet
  Explorer 4.5, which was a more effective method of showing
  Microsoft's Mac committment than the company's increasingly
  repetitive assertions of said committment. Show us, don't tell us.

  Jobs reminded us that Apple has just completed its fifth
  consecutive profitable quarter. An astonishing 800,000 iMacs have
  been sold since their introduction 15-Aug-98; the iMac is, by some
  measures, America's best-selling computer model, and is certainly
  the best-selling model in Apple's history. The December sales
  figures reveal that 32 percent of iMac sales are to first-time
  computer buyers, with an additional 13 percent going to PC
  converts - that means 45 percent of iMac buyers are new to the
  Macintosh.

  Three iMac-like displays were, uh, displayed: a 21-inch Trinitron
  CRT with a built-in USB hub for $1,500, a 17-inch DiamondTron CRT
  for an excellent $500, and the repackaged 15-inch flat-panel LCD
  at a new price of $1,100, far more competitive and realistic than
  its original $2,000.

  As a sort of preview to Mac OS X (definitively pronounced "Oh-Ess-
  Ten" by Jobs), a subset of its features will be available as Mac
  OS X Server. This is the only Apple product Jobs mentioned which
  is not yet shipping. The discussion of Mac OS X Server culminated
  in a dramatic demonstration in which a huge rack of 50 iMacs was
  produced; all the iMacs simultaneously proceeded to download and
  play the same streaming video from a single server machine.

  And what was that server machine, you ask? It was the new Power
  Macintosh G3, heretofore dubbed "Yosemite," the star of the
  keynote and, I think most attendees will agree, of the entire
  Expo. You can read Geoff Duncan's overview of new Power Macintosh
  G3 hardware elsewhere in this issue, so I won't repeat the
  specifications here. During the keynote address, Jobs made much of
  the fact that the machine comes with 3D graphics support - the ATI
  Rage 128, with 16 MB of SDRAM and support for QuickDraw 3D. Apple
  also announced it has licensed the OpenGL 3D graphics software
  from Silicon Graphics and plans to integrate it into Mac OS X and
  the next release of Mac OS 8. This caused a claque of gamers in
  the audience to cheer wildly, so I take it to be a good thing.
  Jobs also demonstrated the new Power Mac G3's FireWire
  capabilities by downloading video from a digital camcorder to two
  computers at once, and, most dramatically, he pulled the wires out
  of the computers in the middle of the download and nothing
  crashed.

  Jobs saved the best part for last: how do you get into the machine
  to insert cards or drives? As he said, it's called a door. Seen
  from the side, the new machine is a square (except for the four
  plastic handles at each corner, the bottom two serving as
  stabilizing feet, the top two serving as handles). Jobs pulled a
  knob at the center of the top edge of this square, and the
  computer's entire side swung down, hinging along the bottom, to
  rest on the table. The whole works turned out to be attached to
  this side of the computer, so cards and memory that previously had
  projected sideways into the box now projected upwards from the
  door resting on the table. I do not believe access could be made
  more trivially easy.

  Apple is taking risks with its new Power Macintosh G3s, breaking
  definitively with its SCSI and serial past and concentrating on
  the mid- to high-end range (with, amazingly, a maximum of three
  free slots) while the Intel-based world abounds with sub-$1,000
  systems. Time will show whether these are the right risks, as well
  as what else Jobs may have up his sleeve. I'm not one to predict
  the future - and if this keynote has taught me one thing, it's to
  believe no rumors - but surely, with Steve Jobs at the nominal
  helm, Apple's moves will be focused and deliberate. The feeling
  radiating from every corner of this Expo is that Apple is back,
  that Apple is solid, and that Apple has a future. Let's hope those
  feelings count for something.


Macworld Expo SF '99 and the Macintosh Ecosystem
------------------------------------------------
  by Adam C. Engst <ace@tidbits.com>

  While ordering lunch at a restaurant in San Francisco last week, I
  asked our waiter what he thought of the Expo. The last time I'd
  done that in 1997, I received a thoughtful perspective from the
  outside the Macintosh community. This year, despite the waiter's
  limited English, I got an equally accurate, if less grammatical,
  response. "The people who come in, they are pretty happy. Things
  were not good, but they are getting better. [Mumble mumble] iMac,
  [mumble] iMac, [mumble mumble] iMac."

<http://db.tidbits.com/getbits.acgi?tbart=00769>

  I think the waiter pegged it. This was a good show, and almost
  everyone was happy. And, amazingly, we can chalk it up to the
  excitement caused by a Macintosh whose only real claim to fame is
  a curvy case and a splash of Bondi blue.


**Apple in the Center** -- To be sure, giving that much credit to
  the iMac is an oversimplification. Apple has done many things
  right during this second reign of Steve Jobs, the interim CEO,
  termed "iCEO" by the wags. Marketing has improved greatly, the
  chaotic excess of even attractive programs has been trimmed, and
  by slashing employees and expenses, Jobs is pulling consecutive
  quarterly profits out of Apple's hat.

  In short, just as Jobs has taken charge of Apple and brought order
  to chaos in occasionally draconian ways, Apple returned to the
  center of the Macintosh world. The best symbol of this was Apple's
  prominent position smack dab in the middle of one of Moscone
  Center's two halls. In previous years, Apple had almost secreted
  itself in alcoves off the main floor or in a smaller supplementary
  hall. Now, Apple is back in charge.

  TidBITS Managing Editor Jeff Carlson and I missed the keynote
  address due to a delayed flight, but our consolation prize was
  walking into the almost-deserted South Hall of Moscone Center,
  where we strolled down an empty aisle flanked by a long series of
  iMacs in the new colors on light tables (which show off the
  translucent plastics to their best). The walls were covered with
  quotes from people like Picasso ("Bad artists copy. Good artists
  steal."), and enormous banners from the Think Different ad
  campaign hung from the cavernous rafters. When an Apple rep said
  the iMac colors were named for flavors - tangerine, lime,
  strawberry, grape, and blueberry (which is different from Bondi
  blue) - I couldn't help thinking that these machines give new
  meaning to the term "Cupertino Kool-Aid."

  Even the new Power Mac G3 and the landing pod-like monitors
  sported the design sense and the blue color of the iMac. By making
  design the most obvious part of Apple's hardware strategy, Jobs
  has recast the standard discussion of hardware specs to one of
  color. About 45 percent of iMac buyers are new to the Mac, and the
  fact that they're buying iMacs says that color and design (and
  price, although the iMacs aren't much cheaper than some other
  Macs) can be more important than operating systems, CPU speeds,
  and RAM configurations.

  Although this change may seem artificial or spurious, I think it's
  actually quite important. Computers have become sufficiently
  powerful that the details simply don't matter the way they used
  to, and novice users aren't likely to take them into account when
  making a purchasing decision. The ease of use and consistency of
  the Mac OS has always been an advantage over Windows, and it seems
  that the iMac design is sufficient to trump the lower prices of
  PCs. Of course, the danger is that PC vendors will also realize
  this change in the market and will hire equally talented
  industrial designers to spice up their offerings.

  Apple also managed to keep these new machines a secret, which I
  applaud. Let's face it, a few new colors don't make for a big
  change, and the force of an announcement is eliminated if you know
  about it ahead of time. By keeping the colors secret (Apple
  wouldn't even release the information to publications like
  Macworld under NDA), Jobs made sure he had a captive audience to
  wow during his keynote. On a personal level, I _like_ being
  surprised - it makes official releases much more fun - and Apple
  benefits from the excited buzz generated by a well-coordinated,
  clear announcement.


**The Macintosh Ecosystem** -- Apple's move back to the center of
  Macworld Expo and the Macintosh industry started me thinking of
  the entire industry as an ecosystem, with Apple as the dominant
  life form. Differences in the Macworld shows from year to year
  revolve around Apple's changes. Game companies, if not exactly in
  abundance, were more lively this year, and the product of the show
  had to be Connectix's wildly popular Virtual Game Station, which
  lets any G3 Macintosh run Sony PlayStation games.

<http://www.virtualgamestation.com/>

  The overall space used in Moscone's two halls seemed smaller this
  year, but unlike the ill-fated Macworld Expo last July in New
  York, the convention organizers cleverly moved the walls in with
  cloth dividers, so you had to look closely to realize the space
  difference. Despite this, the number of exhibitors may have been
  higher than in the past, due to all the small companies with small
  booths. The Net Innovators and Developer Central pavilions also
  contributed to the exhibitor count, packing numerous small
  companies into relatively tight spaces.

  The largest influx of new companies had to be small peripheral
  manufacturers, many of whom had gone all out on the Bondi blue
  plastics for a wide variety of USB devices. Many of these items
  clash with the new iMac colors, but Apple folks I spoke with said
  they'd tried to encourage manufacturers to use a white on
  translucent white color scheme to avoid the color conflict.

  Retailers were in short supply due to a new 10 percent tax that
  the City of San Francisco was adding to all show sales (on top of
  sales tax), although CompUSA had a large central area simulating
  their Apple store-within-a-store structure. However, they
  reportedly carried only products from companies who paid for the
  privilege of appearing on those shelves.

  Ironically, given the "i" in iMac (which nominally stands for
  "Internet"), there was little emphasis on the Internet aside from
  the Net Innovators pavilion. In part, I suspect that Internet
  capabilities are taken for granted now, so companies aren't
  trumpeting the basic stuff they were so proud of a few years ago.
  The de-emphasis may also be due to the elimination of so much
  Internet client software by the free Web browsers and the
  difficulty of competing with Microsoft's free email software
  Outlook Express, though a number of email companies were present,
  including Bare Bones Software and CE Software. Internet server
  software like StarNine's WebSTAR Web server and Maxum's caching
  proxy server and content filter WebDoubler also face an uphill
  battle as Apple continues to ignore the fact that the Mac OS makes
  a good Internet server platform.

<http://db.tidbits.com/getbits.acgi?tbart=00915>

  The number of products for the Palm devices from Palm Computing
  was also impressive. Although often only peripherally related to
  the Macintosh, the ethos of the Palm device is similar to that of
  the Macintosh in earlier years, and users thronged Palm's booth. A
  Palm device doesn't make much sense for me, but I felt behind the
  times when a friend wanted to beam me his new business card
  information. At least I was able to point to Jeff and deadpan, "I
  don't have a PalmPilot, but I have people who do."


**Continued Evolution** -- I'll be interested to see how the
  Macintosh world evolves between now and Macworld Boston next
  August. Evolution is often marked by spurts of change separated by
  periods of inactivity. We're in an active phase now, which is nice
  after the dark days of Apple's death spiral and the constant
  armchair quarterbacking from Macintosh users. Hopefully, Apple
  will continue making positive changes on an intentional path. It
  makes watching the industry far more enjoyable, and in the end, if
  being a Macintosh user isn't fun, what's the point?



$$

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