TidBITS#340/12-Aug-96
=====================

After a week when Geoff sweated in Seattle heat while Tonya and
   Adam sweated in Boston heat, we turn our attention to the
   Macintosh world, with Geoff's reaction to a Wall Street Journal
   article about Microsoft and Apple, news about Mac OS 8, and
   Apple's Runtime for Java. We flesh out the issue with Tonya and
   Adam's impressions and extensive product notes from last week's
   Macworld Expo.

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Copyright 1990-1996 Adam & Tonya Engst. Details at end of issue.
   Information: <info@tidbits.com> Comments: <editors@tidbits.com>
   ---------------------------------------------------------------

Topics:
    MailBITS/12-Aug-96
    The Enemy of Microsoft's Enemy is...?
    Macworld Expo Superlatives
    HTMLbits From the Expo
    Fire In The Belly
    Milling Around the Internet

<ftp://ftp.tidbits.com/pub/tidbits/issues/1996/TidBITS#340_12-Aug-96.etx>


MailBITS/12-Aug-96
------------------
  Progress toward moving the TidBITS mailing list from Rice
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  <tidbits-on@tidbits.com> rather than working through the
  LISTSERV. Thanks for your patience! [GD]


**Amelio Outlines Realistic Mac OS Strategy** -- In a move seen as
  simply bringing Apple's official system update policies in line
  with current practice, Apple CEO Gilbert Amelio announced at
  Macworld Boston last week that Apple intends to deliver future
  enhancements to the Mac OS in a series of incremental updates
  rather than as large, monolithic packages. What does this mean for
  real people? First, it means Mac OS 8 won't emerge from Apple
  fully-formed; instead, components will trickle out as Apple
  finalizes them, starting with components like Open Transport,
  OpenDoc, and QuickTime, along with Finder enhancement like
  multiple simultaneous copy operations and "docking" folder
  windows. This announcement also means developers won't be
  receiving the long-delayed DR1 release of Mac OS 8, most recently
  promised for next month.

  Although moving away from enormous system releases should allow
  Apple to deliver technologies to users more quickly, I hope this
  official commitment means Apple will show some leadership in
  clarifying the confusing morass of system software and component
  releases. We'll know soon: the first incremental system update is
  scheduled for January 1997, with another release following in July
  1997. [GD]

<http://www.devworld.apple.com/devnews/devnews0808.html>


**Mac OS Runtime for Java** -- Apple has posted a pre-release of
  Mac OS Runtime for Java, which is essentially designed to put a
  Java virtual machine into the Mac OS. I can't honestly recommend
  this release to anyone but Java and OpenDoc fanatics, but the
  runtime does allow users to run Java applets in a stand-alone
  viewer and within an OpenDoc document. It runs on any Mac with a
  68030 or better and System 7.5. Apple says the Java runtime will
  work with the shipping version of Cyberdog 1.1 (due very shortly),
  but it doesn't work with previous versions, including Cyberdog 1.1
  betas. [GD]

<http://www.devtools.apple.com/mrj/>


The Enemy of Microsoft's Enemy is...?
-------------------------------------
  by Geoff Duncan <geoff@tidbits.com>

  In an article in the 15-Aug-96 Wall Street Journal, Lee Gomes
  outlines a "virtually unknown" Microsoft development group in San
  Jose focusing exclusively on the Macintosh, and Microsoft's plans
  to promote third-party Internet development on the Mac. (I'd
  provide an URL to the article, but the Wall Street Journal doesn't
  make their material freely available online.) I've received a
  number of telephone calls about this article - where _did_ all
  these journalists get my phone number? - and all I can say is that
  if this group is virtually unknown, someone hasn't been paying
  attention. It's safe to say most of the Mac Internet community has
  heard of Internet Explorer for the Mac, one of that group's
  projects. Microsoft started the Mac-only development group well
  over a year ago, and its employees include a number of solid,
  long-time Mac developers who have been visible at trade shows and
  online. This development group is not news.

  What _is_ news is that Microsoft is apparently providing
  assistance to developers working on Internet applications
  exclusively for the Macintosh, ignoring Windows altogether. It's
  unclear what support Microsoft intends to provide, except for
  money. But why would Microsoft want to help Apple directly? Isn't
  Microsoft the enemy?

  As Apple centers its computing strategy around the Internet,
  Microsoft indirectly benefits from a strong Macintosh Internet
  development community. First, remember that Microsoft typically
  makes a lot of money off its Macintosh software (particularly
  Microsoft Office). More Macs sold means more money for Microsoft -
  much more money than it's spending on this developer program.

  Second, if Apple collapses and Microsoft comes to dominate the
  desktop computing market utterly, Microsoft is likely to face
  serious scrutiny from the Department of Justice under antitrust
  law. (Incidentally, Caldera recently filed suit against Microsoft
  over DR-DOS on antitrust grounds.) From Microsoft's point of view,
  a healthy Apple with a secure - but small - percentage of the
  overall computer marketplace is infinitely preferable to no Apple
  at all, and these days compelling Macintosh Internet products are
  one way to help Apple survive.

<http://www.caldera.com/news/pindex.html>

  Third, a strong, Microsoft-friendly, Mac Internet development
  community opens an independent front against Netscape, in a battle
  both companies seem to view as a life-and-death struggle. If Mac
  Internet developers prefer dealing with Microsoft rather than
  Netscape, Netscape loses part of its battle to dominate the
  Internet marketplace.

  Fourth - and perhaps least apparent: Microsoft has another carrot
  to dangle in front of Macintosh Internet developers. Microsoft's
  Office applications currently dominate both the Macintosh and
  Windows markets, and it's no secret future versions for both
  platforms will be much more Internet-centric. Wouldn't it be a
  coup for Microsoft if the next version of Office for the Mac
  worked seamlessly with all the hottest Macintosh Internet
  products? What if some of those products were _bundled_ with
  Office? Microsoft sure isn't going to ship Netscape's products
  with future versions of Office, and most small, fast-moving
  Macintosh Internet start-ups would seriously consider such an
  offer - especially if Microsoft had helped fund their product
  development.

  Reaction to Microsoft's efforts in the developer community so far
  have been mixed. Some developers welcome Microsoft with
  skepticism, some with scorn, and some with open arms. Regardless
  of whether Microsoft truly wants to help Apple or the Macintosh,
  it's important to remember Microsoft only puts its money where
  _its_ business is. Like everything else Microsoft does, if there
  wasn't money in these actions, Microsoft wouldn't be doing it.


Macworld Expo Superlatives
--------------------------
  by Tonya Engst <tonya@tidbits.com>

  Fueled by a melange of Internet-related software, this year's
  Macworld Expo had plenty of enthusiastic crowds and product
  announcements. We'll cover more of these products in future
  issues, but in this semi-annual Macworld Expo superlatives
  article, I chronicle companies whose gimmicks particularly stood
  out or whose offerings caught my eye.


**Slimmed Down Approach** -- The Aladdin Systems booth wasn't new,
  but space-constrained attendees enjoyed the StuffIt t-shirts,
  which set a new standard for sartorial compression. The shirts,
  distributed in shrink wrap, were compressed with 50 tons of
  pressure to the size of a large bar of soap. Aladdin also
  announced an agreement with Netscape Communications to bundle
  StuffIt Expander with Netscape Navigator, which will mean that
  Netscape Navigator will finally be able to handle MacBinary files
  without the user needing to download another application.

<http://www.aladdinsys.com/>


**Tower of Marketing Power** -- Never one to sit quietly in a
  crowd, Power Computing made quite a display with an assortment of
  games and marketing pitches that attracted the largest, most
  enthusiastic crowds of the show. The height of the action, though,
  took place just outside, where Power Computing offered bungie
  jumping from a 225 foot tower. Power Computing's marketing firm
  must have had a good time with the promotional boxes being handed
  out at the MacWEEK Volume Buyers meeting the day before the show:
  the box looked like the face of a Power Tower, and when you opened
  the cover a small sound chip screamed as a paper doll flopped from
  a rubber band. Attached to the bottom of the box with a bungie
  cord was a t-shirt proclaiming, "We're fighting back for the Mac."
  Power was (of course) showing off its latest models (see
  TidBITS-337_ and TidBITS-339_), and as with the last few major
  Macworld Expos, Power Computing dotted the entire exposition
  scene, with many vendors showing their wares on Power Computing
  machines.

<http://www.powercc.com/>


**Buggiest Product** -- Pulse Entertainment gave out realistic
  looking plastic cockroaches and showcased Bad Mojo, a dark,
  gritty, CD-ROM game where you play the role of a scientist who won
  a grant to complete research to wipe out cockroaches. Early on in
  the game, you are dealt a Kafka-esque hand of "bad mojo" and
  transmographied into a roach. Your mission is to collect
  information while interacting with objects and other animals, and
  eventually to gain enough insight to return to a human state,
  although there are several possible endings. What makes this game
  stand out is its real-life images and careful attention to
  interactions and detail. Bad Mojo's creators crafted a highly
  realistic environment by researching how roaches move and how
  surfaces become dirty. Pulse has made a 4 MB demo version
  available through its Web site.

<http://www.badmojo.com/bmintro1.html>


**Most Interactive** -- MacUser, MacWEEK, and ZDNet teamed up with
  The Winners' Club, a series of games which culminated with each
  player putting on protective eye goggles and entering a small,
  transparent booth the size of a shower stall with coupons and
  dollar bills on the floor. The goal was to grab as many of those
  coupons and dollars as possible while a fan blew them around. When
  your time was up, you exchanged the coupons for software and
  hardware prizes, though the people I watched only won the default
  prize, a t-shirt.


**Best Way to Make Money on the Net?** Realizing that few
  companies are making much money from Internet content, but that
  plenty of companies make money selling physical objects, such as
  books, via the Internet, Wolff New Media was showcasing its
  NetBooks series. A NetBook reviews Web sites about specific
  topics, such as using the Internet to find a job or to follow the
  next U.S. presidential election. A representative described the
  company as having a "newsroom atmosphere," with some 50 editors
  writing books and updating books online with fresh reviews. The
  company plans to publish one new book every three weeks. You can
  check out their Web site, which reportedly holds reviews of some
  50,000 sites.

<http://www.ypn.com/>


**Stock up on Stock** -- As electronic transactions and record
  keeping become increasingly common, stock certificates have become
  increasingly uncommon, despite their often interesting typography
  and graphic design. Operating under the theory that actual
  certificates could become valuable collectors items (or at least
  well-loved wall decorations), One Share of Stock, Inc. sells
  framed stock certificates. You could pick any stock, but One Share
  of Stock featured Apple stock at the show. The company offered all
  comers the chance to spend $89 for a share of $21 Apple stock,
  delivered as a framed certificate. Considering the commission,
  certificate, and framing fee, $89 doesn't seem utterly
  unreasonable.

<http://www.oneshare.com/>


**Staying Alive** -- Live Objects, components that take advantage
  of OpenDoc technology, showed up here and there on the Expo floor.
  Some, like Bare Bones Software's BBEdit Lite for OpenDoc 1.0
  module, are due for imminent release; others, like Nisus Writer
  5.0, are still a few months from shipping. I didn't get to see
  them, but I heard glowing reports about upcoming Live Objects from
  Quebec-based Adrenaline Software - Adrenaline Numbers, a
  spreadsheet part that should import Excel spreadsheets and offers
  149 functions, and Adrenaline Charts, for making 2-D, 3-D, and
  even animated graphs.

<http://www.adrenaline.ca/>


**Handiest Product** -- GBM design showcased mobile wrist supports
  called the Comfort Point and the Comfortype. You move the supports
  by resting your wrists on their "contour paddles" while you use a
  mouse, trackball, or keyboard. You can adjust the paddle to three
  different angles. The Comfort Point attaches to the back of a
  mouse (or trackball); the Comfortype looks much like a pair of
  Comfort Points mounted on a track installed in front of a
  keyboard. Adam bought a $20 (show special) Comfort Point, and
  we'll see how he likes it.

<http://www.comfortpoint.com/>


**Loudest Party** -- It's hard to give this award to any one party
  because it seems that all the parties we went to this year at
  Macworld were way too loud. These are geek parties, and what we
  geeks want to do when we get together is talk. We don't want to
  listen to music, and we certainly don't want to listen to music
  played so loud that we have to resort to screaming to carry on
  conversations. The worst offenders this year were the Apple party
  at the Roxy on Tuesday night before the show and the Mac the Knife
  party on Thursday night of the show. It took days after each for
  my voice to recover from trying to scream over the deafening
  decibels. If you're planning a party for a future Mac show, ditch
  the music and let people talk to one another.


**Serious Font Management** -- I don't do much with fonts these
  days, but I was extremely impressed with FontReserve, a new font-
  management tool from DiamondSoft. What's important about
  FontReserve is that it has a powerful database at its core. The
  database manages all your font files and stores information about
  the font names, font IDs, foundry information, version
  information, and location on your hard disk. Once you have all
  your fonts in FontReserve's database, you can easily create and
  manipulate hierarchical sets of fonts and even do things like
  create a Finder folder containing copies of all the fonts in a
  specific set for use by a service bureau. FontReserve supports all
  font formats, matches outlines and bitmap fonts, removes duplicate
  fonts (after comparing name and version information), checks for
  font corruption, classifies fonts according to a proposed ISO
  standard for font categorization, and organizes your fonts by
  type, foundry, and family.

<http://www.fontreserve.com/>


HTMLbits From the Expo
----------------------
  by Tonya Engst <tonya@tidbits.com>

  HTML software figured heavily into the Expo mix, but - to be
  honest - I was disappointed not to have my socks blown off by a
  new product that had been kept under wraps and that explored novel
  ways of using graphically-based tools to create and manage Web
  pages and sites. Even so, I found many products to add to my list
  of software to review. Claris had an enormous presence with Home
  Page, which is shipping for $99 with a good table editor, a
  confusing frames feature, and a clunky HTML text view. Gonet
  appeared with golive Pro, which offers an intriguing sounding
  outliner and an integrated tag database for $149. Golive, reviewed
  recently in TidBITS-337_, is now available free from gonet's Web
  site along with a trial version of golive Pro.

<http://www.claris.com/>
<http://www.golive.com/>

  No other authoring tools shipped at the show, though Adobe
  PageMill 2.0 went into public beta and SoftQuad announced plans to
  release of HoTMetaL Pro 3.0 within the next month. HoTMetaL Pro
  3.0 will list for $159; upgrades will cost $69 for current users
  of HoTMetaL Pro 2.0 or HoTMetaL Light.

  Bare Bones Software was showing BBEdit 4.0.1, which shipped in
  late June. This version offers multiple undos (a feature HTML
  authors should appreciate, since it makes experimenting with
  different tags easier), a new version of the HTML markup
  extensions, and options in the File menu which enable you to
  access, edit, and save files on your remote Web server. These
  options are part of BBEdit and do not rely on BBEdit 4.0's
  expanded integration with Frontier.

  Many products offered features for creating HTML documents or GIF
  images in one way or another; I expect that such features will
  become almost ubiquitous in another year or so. In particular,
  Extensis, makers of QX-Tools, a QuarkXPress enhancement utility,
  showcased CyberPress 1.0, a $150 tool for turning QuarkXPress
  documents into Web pages. CyberPress purchasers will receive a
  free copy of PageMill 2.0. Those interested in creating the HTML
  needed to interact with Maxum's NetCloak and NetForms can avoid
  complexity through Maxum's new TagBuilder. TagBuilder users avoid
  typing HTML by simply choosing functions from a window and
  dragging them into PageMill 2.0 (or, according to John O'Fallon,
  Maxum's president, some other HTML authoring tools). Adobe plans
  to include TagBuilder with PageMill 2.0; demos of TagBuilder
  should be available soon from Maxum's Web site. Another product,
  Kaetron Software's StencilIt, bills itself as "point and click
  graphics for the artistically challenged." The program offered a
  number of base images, which can be manipulated in a number of
  ways and saved in a number of file formats, including GIF.

<http://www.extensis.com/>
<http://www.maxum.com/>
<http://www.kaetron.com/>


Fire In The Belly
-----------------
  by Adam C. Engst <ace@tidbits.com>

  A saying claims that you can never be too rich or too thin, but
  the modern equivalent is that you can never have too much
  bandwidth (and all of you with T3 connections to the Internet can
  just keep quiet). A new product from ClearWay Technologies
  promises to provide the bandwidth that many of us want for our Web
  servers but can't afford. Called FireSite, the Web server plug-in
  essentially increases the effective bandwidth of relatively low-
  speed Internet connections, taking a 28.8 Kbps dedicated modem
  connection up to an effective speed of 75 to 100 Kbps, for
  instance.

<http://www.clearway.com/>

  Needless to say, it's not possible to push more data through a
  28.8 Kbps modem with FireSite than without. FireSite works its
  magic by selectively moving data to another Web server (such as
  the one your Internet provider runs) with a high-speed connection.
  FireSite then serves small HTML files over the low-speed line, and
  redirects requests for large files (like graphics and animations)
  off to a Web server on the high-speed line.

  Of course, that's the most simplistic way to explain how FireSite
  works. In fact, if that were all there was to it, you could
  duplicate the technique manually by simply placing your graphics
  on another Web server and linking them in with absolute URLs. Many
  people do this already, and products like Maxum's RushHour (a Web
  server dedicated to serving large graphics and similar files) aid
  the process somewhat. But, what about your logs? If the graphics
  exist on a different server, they won't show up in your log files.
  Also, managing files on multiple servers is a major pain.

<http://www.maxum.com/>

  FireSite solves these problems through clever use of a relational
  database that tracks information about files on your Web site.
  Using adaptive algorithms based on file size and popularity, it
  moves certain files from your Web server up to your slave Web
  server, renaming them with ISO 9660 filenames and staying within
  disk space limits that you set. Then, when someone requests a page
  that uses one of those files, FireSite intercepts the HTTP request
  and redirects it out to the slave server. In other words, when
  someone visits a site that has been "replicated" by FireSite, the
  overall response rate will seem much faster than it would if all
  the parts of the Web pages were served over the slow connection.
  Should the slave server go down (FireSite monitors it constantly),
  FireSite simply stops redirecting requests until it comes back up
  again.

  ClearWay sells two versions of FireSite. The Standard Edition is
  initially priced at $349 and only replicates GIF and JPEG graphics
  to a single slave server. Initially priced at $839, the Multimedia
  Edition adds the capability to replicate some other data formats
  such as Java applets and Shockwave movies, and it can replicate
  those files to multiple slave servers, rotating requests among the
  slave servers to balance the load. The Multimedia Edition adds a
  "welcome mat" feature that enables you to select which pages on
  your Web site users can bookmark - direct accesses to unauthorized
  pages end up at your site's home page. Another interesting
  capability of the Multimedia Edition is its "anti-hijack" feature,
  which is designed prevent people from using the URL to one of your
  graphics in an <IMG> tag in their own Web pages. When FireSite
  detects that happening, it instead displays another graphic that
  you specify.

  What I like the most about FireSite is that it's transparent.
  There are a few things to configure via a Web interface, but
  they're minor (such as telling it how fast your connection is and
  how much Web space you have available on the slave server). You
  can check a real-time log and some statistics on what FireSite is
  doing for you. It also calculates the effective bandwidth of your
  site when accelerated with FireSite.

  Make no mistake: FireSite isn't a panacea for all bandwidth woes.
  You must have a dedicated Internet connection with a permanent IP
  number for your Web server, and those connections aren't nearly as
  inexpensive as the more common "unlimited" personal Internet
  connections that have dynamic IP numbers. Prices range widely, but
  a dedicated 28.8 Kbps dialup connection can cost anywhere from $75
  to $150 per month, in comparison with the average $22.50 per month
  price of a personal account. However, since a 56K frame relay or
  ISDN connection can cost $300 to $400 per month, FireSite can pay
  for itself rather quickly by ameliorating monthly charges.
  FireSite's not cheap, but ClearWay is betting that the savings on
  the Internet connections are sufficient to make the financial
  equation come out clearly in FireSite's favor.

  FireSite requires about 3 MB of RAM and can use 10 MB or so of
  disk space for its database, and it only works with Macintosh Web
  servers that support WebSTAR plug-ins (also known as the WS*API).
  It's probably unnecessary for many small Web servers that can
  serve all their files over a slow Internet connection with no
  trouble, but if you're running a Mac Web server over a relatively
  slow connection and need better performance from your site,
  FireSite is well worth a look.

    ClearWay Technologies -- 888/552-5327 -- <info@clearway.com>


Milling Around the Internet
---------------------------
  by Adam C. Engst <ace@tidbits.com>

  After every Macworld Expo, we attempt to pull the overriding theme
  out of the hype and chaos of the show. At the last Macworld Expo
  in San Francisco, it seemed as though every company had an
  Internet product, or they had at least managed to put the word
  "Internet" into their products' names. At last week's show, a vast
  number of companies exhibited Internet-related products, and this
  time they were related to the Internet by more than just name.
  However, many of these companies lack a strong conception of their
  products, what problems they solve, and for whom these products
  solve problems.

  I don't want to name names, because this epidemic of confusion
  about the Internet seems to afflict most software companies. Only
  a few firms, mostly start-ups, have the proper mindset to conceive
  of an Internet product that solves a real problem in an elegant
  and realistic manner.

  This problem may have a number of causes. Internet technology
  changes rapidly, presenting a moving target. You must determine
  what your program will do and get it out fast, either before the
  problem it solves has disappeared or before someone else beats you
  to the punch. Also, it's difficult to create a product that works
  well for new users and appeals to more experienced veterans. And,
  of course, it doesn't take much time for new users to become gurus
  in their own right.

  More seriously, I have the impression that most people developing
  Internet programs don't use the Internet much, and as a result,
  their programs lack strong vision. The most telling symptom of
  this lack of vision is when companies release so-called public
  betas to solicit feedback from users. Successful programs start
  with a strong vision and then react to feedback - consider
  programs from small developers who don't need to do massive
  amounts of usability testing or public betas. A good example might
  be Anarchie, which Peter Lewis wrote to solve problems he saw with
  existing tools. Peter didn't start Anarchie by asking users what
  they wanted; instead he created the feature set he wanted and
  refined it over the years based on feedback.

  Working primarily from user feedback tends to result in programs
  with scattered feature sets and fragmented functionality. I'd like
  to see developers spending more research time online, seeing what
  issues come up in mailing lists and newsgroups, and learning more
  about the Internet world before formulating product ideas. That
  research is necessary for a focused product - otherwise we end up
  with yet another ill-conceived HTML editor or bookmark manager or
  Internet floor wax that breaks no new ground and solves no
  existing problems.

  Apple's emphasis on multimedia on the Internet makes sense from a
  technological standpoint, but I fear that it falls victim to this
  lack of a reality check. No one will argue that QuickTime movies
  aren't cool, but I've seen few Web sites that benefit from their
  use. Similarly, on my 660AV, the Shockwave plug-in from Macromedia
  seems to conflict with RAM Doubler, and I need RAM Doubler far
  more than I need Shockwave (which, as far as I can tell, I don't
  need at all). In each case, these companies are attempting to
  leverage existing technology to solve problems that barely exist.
  I'd prefer to see them make a difference by solving the real-life
  problems of regular Internet users.


$$

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